My aims for my final major project were to create an experimental music video about the journey of a young girls psychotic breakdown and the view from the inside of her mental health rather than what everyone shows the world.
I feel I successfully achieved this using my research to improve and professionalise my production, learning new editing techniques and making a truly unique video with interesting and original content.
My target audience did enjoy my video and found it a unique and interesting take on music videos and psychotic breakdowns, I ran a focus group to get the opinions of my target audience and this is some of their comments
I came across some difficulties along the way such as finding actresses and researching different experimental videos to really try to inspire my own unique style into the video but i overcame these issues with the help of reliable actresses and testing new things/watching tutorials on different editing skills.
The more positive aspects of the video was achieving some editing skills I had been struggling with in past projects and really focusing on making a clean cut video and using my skills to the best of my ability really improved my video such as the effects I used to enhance the psychological feeling of being inside the actresses head helped to give the audience a different perspective of mental health and to see from another persons view. I feel I used many different shot types to help make the video interesting and worked with my actress to reach some great but difficult shots to make my video more professional.
The music I used really enhanced the visual quality and was one of the reasons it was such a success because of the unique tones that matched the video and gave it the desired effect to help the aesthetic quality of the video and make it perfect for my specific target audience, I felt using a more popular song with lyrics wouldn’t have given it the same effect and the same quality of video.
If I were to do things differently I would definitely like to work on more locations to give more shot variety and look into a POV scene of the video with different actresses working as one person to really show the effects of her psychotic breakdown.
Overall I feel this project is some of my best work currently and I am proud of overcoming the problems and learning so many new things within my research and the project itself.
My research has helped me to personalise and improve my Final major project by helping me learn new skills and acquiring a specific audience to cater my project to.
I learnt new editing techniques to make my video unique and more professional, hired actresses and dealt with making a production on a small budget and my research helped me to produce a well planned out production and one of my best pieces yet.
Researching into my two practitioners Dougal Wilson and WoodKid really helped inspire me to be unique and creative with my video and to use different processes to create my final idea such as dougal wilson having a sketchbook for each separate production to guide him to the final idea he creates and WoodKid has his own unique style and aesthetic that his work stands out and gives a clear message and he also directs the videos for his own music productions.
If I could do anything differently I would definitely look into doing more test shots and sketch booking to really think outside of the box and give a clear message through my video and to give me a clear pathway to the perfect idea visually.
Focus group –
I think over all my project was a success my audience seemed to like it I’ve attached the following reviews of my project from a focus group i held.
issues are big within media and music video making, using other peoples footage, ideas or paperwork is classed as plagerisation.
Using offensive or indecent clips when making your music video comes under the ethical side of making music videos, if you are screening your music video on youtube there are guidlines on nudity or indecent storylines, if they do not cross the line of pornography and do not contain indecent child images they are given an age ristriction and only accounts with the user over a certain age may view them. Youtube has strict laws on violent and gory scenes being screened on their site, they ask people uploading these types of videos to give as much information as they can about the visual content to ensure viewers understand why they may be seeing these things, they do not allow gory and violent scenes only made to shock or scare veiwers to be uploaded and would be taken down if not given with relevent information about the video.
Certain films and tv series dipict violent scenes, if these are posted with the correct information they will be allowed to be viewed on youtube but with an age ristriction so younger viewers cannot access them.
Vimeo has much the same laws but doesnt use age ristrictions so as long as they nudity or dipicted violence is used within reason and in an artistic way your video will not be removed.
For your music video to be screened by the BBC you must pass all ofcom regulations within the guidlines for showing age rated videos after 10pm and keeping violence and sexual content to a minimum.
The BBFC (british board of film classification) control what visual content is shown online and what age limits are set to protect young people against seeing violence, sexual behaviour or drug misuse. Both vevo and youtube work with the BBFC to submit any video from major labels that might need a rating of at least 12 and the BBFC will assess the video and give an appropriate rating to protect future viewers.
Here they talk about what makes a video 12 or above and why.
I believe my video would come under a rating of PG because there is no verbal suggestive material or anything visually violent or of a sexual nature that could offend or upset young viewers.
Censorship is mainly viewed for music videos shown on television and mostly viewed on MTV. There has been many debates since MTV started in 1981 about their censorship being too sensitive and censoring/banning too many videos from the channel.
MTV are in control of what is banned/censored based on the lyrics and visual content of the video and also can remove or change the times these videos are played based on the nature of the content such as suggestive lyrics and images would be moved to the late night viewings but raciest, sexist and suicidal encouragement would get a video banned from the channel.
My target audience for my experimental music video is aimed at mostly women, aged 17-25 because they are most interested in experimental music videos and are more likely to be interested and enjoy my video.
socio-economic group – D/E students, part time workers, unskilled workers as it is a student made film and looks into issues with young adults they are more likely to want to view this content.
Geo demographics – world-wide as it doesn’t reach out to a specific race or group of people and can be viewed across the world I would say people from anywhere could be interested.
psychographics – Reformers/Strugglers As this video shows issues such as mental health and a unique view of it reformers/strugglers could relate to this from their point of view or people around them therefore enjoying it.
Practitioner – dougal wilson
He specialises in music videos and commercials and is one of the top music video directors in the UK.
I was inspired by dougal wilsons work because he thinks outside the box and is always trying new things and getting the best footage to work with.
He is best known for his work on IKEA adverts, Heinz, Lurpak and most famously John Lewis.
Dougal wilson works closely with blink productions for a lot of his work and speaks in an interview about how he came to work on the popular John Lewis adverts.
Dougal has a unique creative process which is interesting, he has a sketchbook for each individual idea and uses that to create the final piece, Most of the work doesnt make it to his final productions but can almost lead him to the exact idea he has been looking to create and each sketchbook is different and has lead him to the successful career he has now.
He started out making creative and unique videos for creative musicians such as Jarvis Cocker, Dizzee Rascal and Bat For Lashes, The Bat for lashes video inspired me to think outside the box and really be creative, make people stop and think about what the video meant and the idea behind it.
Practitioner – Yoann Lemoine (WoodKid)
My second practitioner that inspired me to make my video is WoodKid.
Woodkid was born in Poland in 1983 named Yoann Lemoine but uses Woodkid as a professional name to show his transition from childhood to adulthood he says in an interview with interview magazine.
Woodkid is a music video directer that has worked with big names such as Lana Del Ray, Rihanna, and Drake.
He is also a musician alongside directing and seems to enjoy many different artistic endeavours which is what drew me to him and his work.
He likes to use a strong narrative in his work and show real vision through the imagery he shoots.
Pigionsandplanes quoted in an interview with woodkid “In mixing the grandiose with the intimate and personal, he has created a recognizable visual aesthetic, to accompany his rich, sweeping, orchestral collection of music. As a creative who is involved in numerous artistic ventures, and who has a very singular vision for his art, Yoann Lemoine is a fascinating man to talk to.”
Even within his own musical work his visual style resonates throughout with its unique scenes, atmosphere and representation of all his creative work.
Heres a link to his own video directed by WoodKid himself.
Looking at similar artists on YouGov I can get a rough idea of what my competition would be like and can see who would be most competition for my experimental music video.
Bat for lashes:
These artists all have similar demographics and use experimental factors in their video so would be competition for my experimental video.
As i am doing an experimental music video the budget for the production will be quite low because I don’t need many resources such as expensive equipment, location traveling and actors.
Looking into what equipment is available to hire in real life gives me a realistic idea of my budget and what it would cost if i was to personally produce a video without the access to college equipment and other necessary parts of production.
The phoenix hire out cameras so for the average production you would need a three day hire;
You can hire out several different cameras according to your budget for filming I personally would use a CANON HF10 HD and would need it for 2-3 days costing around £54 adding that to my budget makes it more realistic than just the cost of travel.