FMP research – target audience

My target audience for my experimental music video is aimed at mostly women, aged 17-25 because they are most interested in experimental music videos and are more likely to be interested and enjoy my video.

socio-economic group – D/E students, part time workers, unskilled workers as it is a student made film and looks into issues with young adults they are more likely to want to view this content.
Geo demographics – world-wide as it doesn’t reach out to a specific race or group of people and can be viewed across the world I would say people from anywhere could be interested.
psychographics – Reformers/Strugglers As this video shows issues such as mental health and a unique view of it reformers/strugglers could relate to this from their point of view or people around them therefore enjoying it.


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